• SEOmozBlog, Thursday, February 11, 2010 3:42 PM

Tracking code basics and plug-ins for analytics are two topics Sam Niccolls analyzes in detail, adding charts and graphs to demonstrate a point. While he focuses on Google Analytics, many of the concepts discussed are applicable to other Web analytics platforms.

For instance, Niccolls explains one major benefit of analytics is the ability to set custom variables in most applications. In EpikOne the most powerful is the visitor level custom variable that allows you to cookie a visitor across multiple sessions.

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