Herradura Launches Site With Premium Message

  • February 11, 2010
Tequila Herradura has revamped Herradura.com as part of an effort to talk about the brand's heritage and educate consumers about the history of tequila and what makes a high-end tequila.

The site has content about the agave process at Casa Herradura; about premium tequila; how to make tequila-based cocktails, and the differences between blanco, reposado, añejo and Selección Suprema varieties among other things.

It also has art photography at Herradura's Hacienda San Jose del Refugio.--Karl Greenberg

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