Around the Net

Olympic Sponsors Favor Social Media, Twitter

USA Today, Sunday, February 14, 2010 11:51 PM

Sponsors have a new name for the Vancouver Olympics: the Social Games. More consumer eyeballs will be on computer and mobile phone screens during the Winter Olympics than on TV screens. Coca-Cola says while 100 million saw its Super Bowl ads air once, online interactions with the ads now number more than 500 million. The Olympics will be no different.

"Virtual goods and currency are becoming enormous," says Rebecca Lieb, vice president at Econsultancy. But, she cautions, "It needs to be relative to the Olympic Games and your brand." Visa is getting a bigger boost in pre-Olympic buzz online than any sponsor, reports LBi, an interactive ad agency. Visa put 40% of its Olympic marketing budget into digital. So did Coke, which made sure all Olympic marketing as a social and mobile component.

Read the whole story at USA Today »

ad buys, olympics, social media

Next story loading