In a move that embraces advertisers, iDVDBox is currently working to bring product placement and a multitude of "iTVX's Entertainment Capsules" through the i2DVD Interactive-Internet player. iDVDBox's
EVP and CTO Jerry Siah said, "Set top boxes are not always advertiser friendly as most users choose to eliminate commercials rather than to interact with them. With our BoxEngine Technology, we are
able to provide a new intuitive, enjoyable and non-intrusive way in which advertisers can reach out and interact with the TV viewers."
- Adam Bernard
