TagMan Closes $1.3M First Round Of Funding

London-based startup TagMan has raised $1.3 million in a first round of funding led by Cambridge Angels and the London Business School's angel investor network.

Founded in 2004, TagMan helps agencies and advertisers manage online marketing tags, and the data they provide.

Tags, also know as pixels, are pieces of code used to track the performance of online campaigns. A single TagMan tag is installed on an advertiser's page, while all other tags -- used to track natural search, paid search, affiliates, display or site analytics -- are housed and managed through the TagMan tag and browser-based interface.

"TagMan enables advertisers and their agencies to switch at will between any technology supplier, for example ad server, analytics provider and display network, which is key," says Cambridge Angels investor John Taysom.

Taysom's early stage Web investments include Advertising.com, Yahoo, and Forbes.com.

"Without TagMan, marketers can't plan their campaigns based on a true understanding of customer behavior, the channels that work, and how they perform together. Industry experts estimate that there is 20%-30% waste in current budgets," Taysom added.

"We were impressed how the powerful combination of pain-free tag management and a single view of the entire customer journey is already driving amazing returns for its clients."

TagMan clients include online advertisers and agencies in the U.S. and Europe, including Virgin Atlantic, Boden, Thomas Cook and Media Contacts.

The company says it will use the funding to grow its client support and product development teams, as well as to expand its operations stateside.

The round also included new investments from existing employee investors, including CEO and founder Paul Cook and co-founder and general manager Jonathan Baron.

The company had previously raised a total of $800,000 angel funds from friends and employees.

1 comment about "TagMan Closes $1.3M First Round Of Funding".
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  1. Christopher Brinkworth from Ensighten inc (acquired TagMan), February 15, 2010 at 4:49 p.m.

    Thanks Gavin.

    A video with more detail on the product is here: http://www.tagman.com/pf_home

    Please do contact our NYC/USA team, or me personally for a demonstration of how we reduce pixel loads whilst gaining visibility of the 'true attribution' each channel of your marketing spend gives you.

    TagMan has a strong history with many happy clients and is visible in the source-code of clients such as www.VirginAtlantic.com

    The ‘future factor’ of what we have created over years in a proven, trusted and robust vendor agnostic ‘one container tag’ is truly exciting to demonstrate every time we show someone.

    Chris Brinkworth – EVP Americas
    TagMan
    T: +1 646-873-6891 : Extension 710
    Cell: +1 646 275 0071
    369 Lexington Avenue, 4th Floor
    New York, NY 10017
    USA
    E: chris.brinkworth@tagman.com | www.tagman.com | @chrisbrinkworth

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