Buyers are struggling to find the right
inventory for what promises to be another nail-biting holiday season. "You're always guessing, and you're guessing eight months out," says Eddie Moore, a site editor and buyer for Amazon. "You're
looking for 'that,' and you don't know what 'that' is ..."
Analysts expect a slight uptick in spending on toys this year. U.S. retail sales of toys totaled $21.47 billion in 2009, a slight decline from $21.65 billion in 2008, according to NPD Group. "The trend in 2010 is going to be on value, but I think we're going to see a little more willingness to spend than we did last year," says Sean McGowan, a toy analyst at Needham & Co.
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