• July 10, 2001

New Millennium Media International Inc. has signed a two-year marketing agreement with Malco Theatres, a national theatre chain, under which New Millennium will install one or more EyecatcherPlus Display Systems with 20-advertisement capability at each of Malco's 30 theatres. Ads will be sold for $400 per month, creating a revenue potential of more than $5.7 million annually for New Millennium, according to estimates.

New Millennium Media International Inc. has exclusive U.S. distribution rights to the patented "Illumisign Eyecatcher Display" system. The system displays up to 24 advertisements in a wall-mounted or pedestal-supported front lit case. New Millennium is expanding its full-motion, full-color LED billboard marketing throughout the United States. The LED screens are displayed on buildings or poles like traditional billboards, and project video or computer formatted adss that can be remotely updated.

- Adam Bernard