St. Jude's Wins In Target's Facebook Contest

  • February 17, 2010
St. Jude's Children's Research Hospital is the big winner in Target's Super Love Sender campaign, a two-week competition on its Facebook page.

As part of a two-week Valentine's Day/Football-themed "Super Valenbowl" promotion, Target invited users to help it divvy up a $1 million donation. Some 26,000 fans voted, with St. Jude's picking up 49% of the vote, which means the Minneapolis-based retailer will donate $490,000.

Other winners were United Through Reading Military Program, with 22%; Kids In Need Foundation, 12%, United Way, 9%, and The Salvation Army, with 8%.--Sarah Mahoney

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