• February 17, 2010

Visible Measures, an independent third-party online video measurement firm, has released results from the entire flight of the 2010 Super Bowl ads viewed across more than 200 video-sharing destinations.

The preliminary study results reflect social video viewing performance measured from Sunday, Feb. 7 through Sunday, Feb. 14 and includes data from both brand-driven and community-driven video placements. Highlights include:

The firm says the ads have been viewed 90 million times in social video, and have spread nearly 3,000 total unique video placements across more than 30 video-sharing networks and have generated more than 60,000 comments and 90,000 ratings.

Visible Measures says Doritos, which ran four ads during the Super Bowl, had the Nos. 1, 9, 10 and 15 most-viewed ads in social video. Doritos Super Bowl ads have been viewed over 16 million times -- or 18% of all social video views in the study, per the firm.

The firm says data collection will continue for several more weeks. --Karl Greenberg