Odwalla will also do some
promotion and launch a Facebook campaign, according to Shari Boyer, CEO of Government Solutions Group, which negotiated the details with the National Association of State Park Directors, which voted
in December to allow such deals. "Each state system is a bit different and they have not been branded," says NASPD executive director Phllip McKnelly.
Boyer hopes other marketers will also do deals but says that only brands in certain categories will be considered and that in-park signs will be subtle. "You won't see a big Coca-Cola sign, but it might say it's 'supported by' Coca-Cola," she says.
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