Peoplecount, an audience research company, today announced its new pre-packaged audience metrics service for Digital Out-of-Home networks. It allows DOOH Networks to achieve audience counts that are
OVAB compliant in 60 days. Running $39,800, it includes the three OVAB metrics components cited in its Audience Metrics Guidelines: Presence (the people count at the digital signage), Notice (the
proportion of audience that sees the screen) and Dwell Time (how long people spend in the venue). The Digitalcounts Expresso package includes a standard 1,000 intercept surveys and 150 hours of
in-venue counts across a sample of 20 venues in up to three markets.
