AdVertica.com, the advertising and marketing portal that offers ad tools for the Americas, is buying the third most visited ad-news site in Brazil VoxNews. The Brazilian market has several advertising
and marketing news sites, but AdVertica.com is the only portal that offers content in three languages (English, Portuguese and Spanish). By buying VoxNews, AdVertica says it is strengthening its
market position in Brazil and expects to become one of three most visited advertising related vertical sites. VoxNews will remain intact for the rest of July and part of August and will be
incorporated to the AdVertica's portal by September. The deal will take place on July 16, 2001.