ACTV and Grey Interactive TV Team On Interactive Advertising

  • July 16, 2001
ACTV, Inc. and Grey Interactive TV, the UK's first full service interactive TV agency, have agreed to collaborate on the development of interactive television advertising. The companies are teaming to promote ACTV's SpotOn(SM) targeted advertising product, which enables advertisers and broadcasters to deliver more relevant commercials to television viewers. The partnership was announced today at the Pan-European Interactive TV Advertising Conference in Barcelona.
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