• July 18, 2001

Engage, Inc. today launched additional optimization functionality for the Engage AdKnowledge System, making it the only third-party ad serving platform to integrate analysis, reporting, and trafficking capability into a single tool, while allowing marketers to optimize their campaigns with a single click.

Available at no extra cost to current customers of the Engage AdKnowledge System, the new tool allows marketers to extract key insights from every creative in an online campaign and optimize placements based on a specific creative's performance as measured by click rate or conversions. Using marketer-defined thresholds to measure the campaign's specific goals and objectives, marketers receive recommendations on how to best optimize the creative rotation to increase performance. Marketers can simply delete under-performing creative and adjust rotation frequencies, eliminating the hours of implementation previously required to manually analyze and optimize a campaign across the Internet and simplifying the optimization process.