So Clarke says the group needed to established a new lexicon -- which isn’t quite finish. “It will be a living document. We are at 500 terms right now.†She says new companies will add to this.
For instance, there is “dwell timeâ€, which is the amount of time someone spends on a channel, with a program, via a set top box. There is also something called “latencyâ€, which is the slightly different time TV homes receive TV programming and commercial signals.
CIMM started last year with 14 members, which have now grown to 21.