The Cincinnati-based retailer says that since the Reaction brand is already a hit with its shoppers in footwear, outerwear, tailored clothing, dress shirts, leather goods, sunglasses and fragrances, the extension makes sense: "Reaction will now be able to offer the Macy's man a complete lifestyle collection that satisfies his wardrobe needs from work to weekend," it says in its release.
No changes are planned to its women's Reaction line. --Sarah Mahoney
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