Cruise Line Pitches The Upper Crust

  • March 2, 2010
Ultra-luxury cruise line The Yachts of Seabourn is launching a multimedia advertising campaign by Dallas independent The Richards Group. The campaign, "Travel Well," uses direct mail, email, online display, search and print pieces.

The new email campaign integrates with Facebook and Twitter, and uses paid search marketing and online ads.

Direct mail pieces began dropping in January. Digital efforts also began in January, and the print campaign will launch in March in select publications.--Karl Greenberg

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