Sony, CBS Develop Research Unit In Vegas

  • March 3, 2010
CBS and Sony Electronics have come together to create "The Sony 3-D Experience" research center and screening facility at the MGM Grand Hotel & Casino in Las Vegas.

The center, which is also being supported by 3-D filter and eyewear maker RealD, will focus on consumer preferences and perceptions toward 3-D programming to help broadcasters and studios deliver 3-D content for viewing both in and out of the home.

The facility is divided into two zones, one previewing and promoting 3-D motion pictures, and another demonstrating the latest trends for 3-D in the home. --Aaron Baar

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