The center, which is also being supported by 3-D filter and eyewear maker RealD, will focus on consumer preferences and perceptions toward 3-D programming to help broadcasters and studios deliver 3-D content for viewing both in and out of the home.
The facility is divided into two zones, one previewing and promoting 3-D motion pictures, and another demonstrating the latest trends for 3-D in the home. --Aaron Baar