Google Pushes Mobile Buzz And Ads
- by Laurie Sullivan @lauriesullivan, March 3, 2010
One tip the Google Buzz Team did not provide was insight into when the tool would integrate with Google Analytics. The Mountain View, Calif. company has not announced integration of the tool, but expects to see something soon based on the rise in social media and the need for metrics when advertisers tap Buzz for marketing campaigns.
And while there are plenty of tips and shortcuts posted across the Web, these from Google aim to improve the Buzz experience on the iPhone or the Android 2.0+ devices.
Gmail users who want to tag their location to provide with a post simply tap the location box in the posting screen to add a place name or an address. Or search for a place. Click ">" in the location box and scroll down a bit to find the search box, explains Alex Kennberg, Google software engineer in Google Mobile.
Kennberg also provides directions on how to discover more information about someone's location from the little red pin in a post, keep updates either private or public, view mobile profiles and follow new people, and a shortcut on including someone in a post or comment.
Google isn't the only company building out applications for Buzz. Tapping into the Buzz API, The Next Web reports spotting Fiam's Buzzie for the iPhone in the Apple App Store. The application lets people choose whether or not to disclose their location with each post, and send private or public messages.
The plan during the next several months will see Google continue to evolve the Google Buzz APIs around protocols such as Atom, AtomPub, Activity Streams, PubSubHubbub, OAuth, MediaRSS, Salmon, the Social Graph API, PortableContacts, WebFinger, and others.
Google's move into mobile doesn't stop with Buzz. The Mountain View, Calif. search engine earlier this week expanded its click-to-call mobile ads, making the service available for national businesses, too. The program had been available only to local businesses until now.
Click-to-call makes it easier for consumers to contact businesses they find in search queries. The search engine also offers Google Voice, along with location-based services and Google Maps on mobile.
