T-Mobile Kicks Off Hispanic Soccer Effort


T-Mobile USA is giving soccer enthusiasts a chance to win one of 10 trips to South Africa as part of its new national campaign geared toward Hispanics.

The campaign, entitled El Llamado del Futbol, runs through April 19. Consumers can enter online daily at a dedicated Web site.

"We know that our customers -- especially our Hispanic customers -- are among the most passionate followers of soccer, and we are committed to bringing them exciting ways to connect with the game they love in 2010," says Wendy Pinero-DePencier, vice president of brand and calendar marketing at the Bellevue, Wash.-based T-Mobile USA, in a release.

Support for the campaign and sweepstakes includes in-store promotions, retail events and handset offers with the launch of the T-Mobile-exclusive Nokia 5230 Nuron. Upon launch of the device in the coming weeks, customers will be able to purchase the new Nokia Nuron at participating retail locations and receive a special edition soccer ball while supplies last.



The Nokia Nuron will combine 3G speeds with a full touchscreen and access to downloadable applications, games, and free turn-by-turn navigation. Customers can also receive Fédération Internationale de Football Association (FIFA)-themed mobile content and services to personalize their phones including ringtones, wallpapers, games, accessories and applications.

Later this spring, T-Mobile will kick off "2010 Chances to Win" as part of El Llamado del Futbol, giving customers the chance to instantly win soccer-themed or cash prizes daily. As part of the promotion, T-Mobile will host retail events in select U.S. cities where fans can meet soccer legends.

"For a true fan, soccer lasts longer than 90 minutes -- it's a chance to connect with family who've followed the sport and rallied behind teams for generations," Pinero-DePencier says. "That's why El Llamado del Futbol will offer a variety of memorable experiences for fanaticos, whether through player appearances at retail events or the ultimate prize, a trip for two in June to South Africa."

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