• Search Engine Watch, Thursday, March 4, 2010 2:44 PM

Jason Tabeling believes that marketers who haven't established quality score credit with MSN when Yahoo search merges with Bing will find themselves and their company Web sites at a disadvantage.

He acknowledges that it's still too early to determine how this merger will impact the search landscape, but warns marketers to start planning and testing systems. So he provides some tips on Yahoo's partner network, and suggestions for marketers buying ads on Yahoo Search to make the transition easier.

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