• March 4, 2010

Quickie cleaning tools is launching a national TV spot to promote its Quickie Microfiber Cleaning System.

The spot is called "Around The House." It will be tested in the spring with full rollout in September.

The spot will also promote the Quickie brand and its retail partners, says Rick Ensslen, Quickie vice president of marketing. It was produced by Orlando-Fla.-based Convergence LLC, which will also handle media planning and placement. --Tanya Irwin