Whole Foods Market: G'day, Mate -- Pass The Plonk

  • March 5, 2010
Whole Foods Market plans to spend the next two months plugging Australian wines in its stores, some with such tantalizing brand names as Innocent Bystander, Shoofly and Big Woop.

The promotion also includes a contest, in partnership with Tourism Australia and Wine Australia, to win a trip Down Under. And the Austin, Tex.-based chain's Facebook and Twitter pages will run Aussie wine quizzes, with the chance to win My Grill, a cookbook by Pete Evans, one of the country's celebrity chefs.--Sarah Mahoney

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