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Over-Optimizing Can Lead To Lower Rankings

Over-optimizing a Web site could lead Google to drop it in search engine rankings, according to Eric Enge. Since engines rely on a variety of signals to rank Web sites, he believes that "unnatural behavior" of any kind can lead to engines identifying sites as "over-optimized."

Enge provides examples that may cause a Web site to drop in query rankings, such as pages that have identical page titles and H1 headings.

Read the whole story at Search Engine Watch »

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