• March 10, 2010

Laura Soave will lead the reintroduction of the Fiat Brand in North America, beginning with the Fiat 500, per a company release. Soave reports to Sergio Marchionne, CEO of Chrysler Group.

Soave joins Chrysler Group from Volkswagen of America where she most recently was the General Manager of Experiential Marketing leading consumer marketing initiatives. While at VW, she also was the head of advertising and communications activities for all large passenger vehicles and SUVs.

Prior to that, she worked at Ford Motor Company in a variety of positions including most recently as a Brand DNA Manager where she managed the repositioning of the Ford, Lincoln and Mercury brands.--Karl Greenberg