Study: Facebook, Twitter Followers Good for Biz

  • March 11, 2010
Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from, those brands than they were before becoming fans/followers.

A study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.

Data was collected from 1,504 adults (aged 18 and over) via a nationally representative online survey questionnaire by Chadwick Martin Bailey Feb. 8 and 9.--Karl Greenberg

2 comments about "Study: Facebook, Twitter Followers Good for Biz".
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  1. Kern Lewis from GrowthFocus, Inc., March 12, 2010 at 4:55 p.m.

    I wonder whether this is cause or effect? Are they following because they are already fans, and therefore more likely to buy without the social media involvement? I would like to see a deeper probing of the motivation for the buying decision. We may find that the "fanning" of the product has only a marginal impact, because the loyalty is already there.
    Or, is their loyalty enhanced by the ability to follow and interact more deeply? Question not asked here, so not answered!

  2. Kelly Maher from CBS Radio, March 16, 2010 at 4:58 p.m.

    @Kern - I completely agree with your position!

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