Aeropostale Seeks 'Real' Teens For New Ads

  • March 16, 2010
Teen retailer Aeropostale has launched a "Real Teens 2010" contest, looking for kids who demonstrate respect, integrity and compassion for others, and will "celebrate those making a difference in their communities."

Teens from 13 to 19 can create an online profile, submit photographs, answer a brief personality questionnaire, and explain why they feel "real." Peers will vote for the top 87 candidates, and then a celebrity panel will make the final cut, with eight winners each receiving a $5,000 scholarship and a place in the fall ad campaign.--Sarah Mahoney

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