KeyBank Sponsors Snuggies Promo

  • March 16, 2010
KeyBank and Cleveland Cavaliers fans set the Guinness World Record for the most people wearing Snuggies in one place.

To break the record, over 22,500 fans wore custom-made, limited-edition Cleveland Cavaliers Snuggie blankets for five minutes. A representative from Guinness World Records was on hand to present Cleveland-based KeyBank, the Cavaliers and Snuggie with official certificates for breaking the world record.

Developed by KeyBank's agency, Cleveland-based Adcom, the March 5 event was promoted on a KeyBank microsite and on social media sites including Facebook. Consumers who didn't make it to the game can pick up a Cavs Snuggie blanket at northeast Ohio KeyBank branches with the purchase of a qualified Key Possibilities MasterCard Gift Card.--Tanya Irwin



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