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World Cup Nearly A Sellout For Univision

  • B&C, Thursday, March 18, 2010 12:25 AM
Univision Communications is nearing the final stretch of its 2010 FIFA World Cup sales efforts. "We are past 90% in sales," said David Lawenda, president advertising sales, commenting on the month long global soccer competition, which begins June 11 in host nation South Africa. The event is sold in strips across the company's three outlets, which include broadcast networks Univision and Telefutura and cable channel Galavision. The games are also being streamed live online, and Univision also has radio outlets to package into deals.

Univision has deals with Coca-Cola Co., Verizon, T-Mobile, Budweiser and McDonalds. Other sponsors are expected to reveal their participation soon. Univision's sales team began selling the event soon after NBC closed its Beijing Olympic coverage back in mid-2008. By last June, sales stood at 65%. While Univision is not discussing ad revenue at this stage, the 2006 FIFA World Cup netted Univision in the region of $180 million, according to reports.

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