"Spring is our Christmas," Craig Menear, EVP/merchandising says in the Atlanta-based company's release. "Traffic in our stores is at its highest during the spring season as customers look to take on outdoor projects to improve the appearance of their homes and we want to give them the best deals possible to meet all of their outdoor needs."
It says it plans to implement Spring Black Friday on a market-by-market basis based on climate, starting this weekend in Southern and Western states.--Sarah Mahoney
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