Alloy Online, Inc., a Generation Y-focused media and direct marketing company, has announced a partnership with CosmoGIRL! magazine and its companion web site, Cosmogirl.com. Cosmogirl.com's agreement
with Alloy will bring advertisers full service solutions that include customized online sponsorships, "advertorial" integration, online newsletters, retail events, and pages in CosmoGIRL! magazine and
Alloy catalogues. According to the announcement, Alloy's database of over 7 million teens, paired with CosmoGIRL!'s strong brand and circulation of 750,000, will offer advertisers unsurpassed reach to
teen girls. Alloy will also design the site, provide technology tools and host the magazine's online destination using content generated by the CosmoGIRL! editorial team. The site will go live on
August 6, 2001.
- Adam Bernard
