But lining up TV programming, digital newspapers and other content ahead of the iPad's release has proven difficult for Apple. Some potential collaborators weigh the advantages of working with the company against the potential threats to their current sources of revenue. Apple is still negotiating with media companies for a price cut on TV shows that people can download onto the device, sources say. Apple also hoped to work closely with newspaper, magazines and textbook publishers on new ways to digitally present print content on the iPad, but has for now put the effort on back burner.
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