ValueClick, Inc., a provider of performance based advertising solutions, has launched UltraLeads, an email marketing and lead generation tool that builds email leads of potential customers at the time
they have indicated an interest in a product or service. ValueClick will provide advertisers with the option to buy or rent UltraLead lists of potential new business and will charge on a
cost-per-email or cost-per-lead basis. UltraLead lists are created by capturing data from a website either in an embedded check box or as a pop-up. ValueClick sends an interested user the advertiser's
email immediately, either in HTML or plain text format with the requested information. Company officials say that by capturing interest in real-time, advertisers have an improved chance of converting
the response into a sale.
- Adam Bernard
