Aegis Group's Carat has been awarded the media planning and buying assignment, traditional and digital, for J.M. Smucker, reports
Adweek. In 2009, the food company spent $125 million in
measured media -- up 16% from the previous year, according to Nielsen.
Previously, the client relied on several agencies for media services. The client's brands include Pillsbury, Smucker's
and Eagle. It bought Folger's in late 2008 for $3 billion.