Are You Being Ignored?

  • July 30, 2001
interMute, Inc., developer of the ad-thwarting AdSubtract software, has announced AdSubtract users have achieved a new milestone in blocking online ads. With AdSubtract, web users have blocked over five billion advertisements in a little over a year. According to a recent report by comScore Networks and Diameter, a division of DoubleClick, Inc., internet users worldwide number 296 million, with 128 million in the USA alone. Five billion blocked ads is the equivalent of 17 ads blocked for every internet user worldwide, or 39 ads blocked per USA user.

interMute also announced that its AdSubtract software has been updated to allow users to block Pop-Up, Pop-Under and Flash multimedia internet advertisements.
- Adam Bernard

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