• March 19, 2010

Lipton Ice Tea has signed a three-year contract with "X-Men" and "Wolverine" movie star Hugh Jackman for a global advertising campaign, Lipton announced.

The first commercial, "Tokyo Dancing Hotel," features Jackman appearing to be "tired and alone" until "instantly transformed" by sipping a Lipton Ice Tea, whereupon he dances through various rooms in a luxury hotel, joined by staff and guests, in Lipton's description.

Jackman was chosen because he epitomizes the brand's "two key values" of positivity and optimism, according to Lipton Ice Tea CMO Jason Green.--Karlene Lukovitz a