Seafood company Bumble Bee Foods says it is rebranding its annual interactive health and wellness program (formerly BeeWell Miles) as BeeWell for Life. The program, meant to get people to exercise,
stay active and eat healthier, is at www.beewellforlife.com, and includes grassroots events.
The site lets consumers log miles and diet information to weight calorie intake against calories
The company is also partnering with iVillage to support the latter's "Walk ON Rock ON" challenge. --Karl Greenberg