Those who show up at the South Burlington, Vt. headquarters today even get to participate in a Q&A session with the new honcho.)
Solheim replaces Walt Freese, who left the company earlier this year, and has been with Unilever, which owns B&J, for 14 years. Most recently, he completed a rejuvenation plan for Unilever's North American Ice Cream division.--Sarah Mahoney