• Mobile Marketing Watch, Tuesday, March 23, 2010 3:32 PM

One third of all Google mobile searches pertain to some aspect of the searcher's local environment, according to Diana Pouliot, director of mobile advertising of Google, speaking at a Mobile Marketing & Advertising event in Las Vegas covered by Mobile Marketing Watch.

At the same event, Paul Feng, Google's mobile-ads group product manager, expounded on Google's efforts to make the search giant's advertising reach as local as possible. "Building on the changing ad formats foreshadowed by Google in recent months, Feng suggested further tweaking of those formats in the near future -- changes that may even involve new forms of user interaction, including navigation," reported Mobile Marketing Watch. In recent months, Eric Schmidt and other Google brass have been similarly bullish on mobile and local services.

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