"Late Nate" and "Win-Win" humorously capture travel challenges and the ways the airline can make things better. Aimed at "smart travelers," the spots seek to connect with passengers beyond the inside of the airplane to include the overall travel experience, from changing seats via AA.com Mobile to maneuvering through the airport.
The spots will air nationally as well as in selected local markets. Created by Dallas-based TM Advertising, the 30-second spots were shot on location in the Dallas/Forth Worth Metroplex and New York City, two of American's domestic hubs. --Tanya Irwin