February 23 - 26, 2025
Prestige fragrance sales declined 10% to $2.48 billion, with falloff for both men and women's products; skincare dipped 4% to $2.47 billion; and makeup decreased 5% to $3.16 billion.
The much smaller "product with purchase" category also eased 5%, to $83 million. Skincare was the only category to register fourth-quarter growth, reports the Port-Washington, N.Y.-based market research company.--Sarah Mahoney