Infiniti To Sponsor Cirque du Soleil

March 24, 2010

Luxury auto brand Infiniti is sponsoring Montreal-based Cirque du Soleil. The Franklin, Tenn. company will be exclusive automotive sponsor. While Infiniti has sponsored Cirque du Soleil in Canada, Russia, Korea and the Middle East, the new relationship is global, per the companies.

Infiniti gets brand exposure at 180 Big Top and Arena touring show markets in the U.S., Canada, Western Europe and Russia, as well as three theatrical shows in New York City, Chicago and Los Angeles. The companies project that the shows will bring in over 5.4 million attendees.

The first partnered shows begin in April in Portland, Ore., New York and Montreal.

Infiniti joins American Express, CGI, Sun Life Financial and W Hotels.--Karl Greenberg