• March 25, 2010

Kelley Blue Book (KBB.com), a Web-based auto shopping and research site, said Porsche has won three of its 2010 Brand Image Awards, including Coolest Brand, Best Performance Brand and Best Exterior Design - Luxury Brand. Porsche garnered more awards than any other brand this year.

The 2010 Brand Image Awards are based on consumer data collected by Kelley Blue Book, which surveys more than 12,000 shoppers a year via its Brand Watch Study on KBB.com, per the firm. The study analyzes new-vehicle shoppers' perceptions of brands and the factors that influence their vehicle-purchasing decisions.

The Brand Image Awards "recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-car buying public," per a company release.

Kelley Blue Book will present the awards to Porsche executives at the New York Auto Show next week. Porsche will use the show to unveil a new Cayenne S Hybrid for the first time in North America.--Karl Greenberg