The 2010 Brand Image Awards are based on consumer data collected by Kelley Blue Book, which surveys more than 12,000 shoppers a year via its Brand Watch Study on KBB.com, per the firm. The study analyzes new-vehicle shoppers' perceptions of brands and the factors that influence their vehicle-purchasing decisions.
The Brand Image Awards "recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-car buying public," per a company release.
Kelley Blue Book will present the awards to Porsche executives at the New York Auto Show next week. Porsche will use the show to unveil a new Cayenne S Hybrid for
the first time in North America.--Karl Greenberg