FedEx Launches B-to-B NASCAR Promo

  • March 26, 2010
FedEx has launched a program called "FedEx Race Time Promotion" wherein small business customers of the company have a chance to have their logos placed on the #11 FedEx car during a nationally televised NASCAR race.

The company will choose three businesses in a grand auction bid to have their logos placed on car, driven by Denny Hamlin during the Sylvania 300 at the New Hampshire race on Sept. 19.

Leading up the auction, eligible FedEx small business customers can earn points for shipping that can be redeemed, used to bid in weekly auctions, or to bid in the grand auction scheduled to begin on July 19.--Karl Greenberg

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