• March 29, 2010

Tempe, Ariz.-based US Airways is adding destination-specific advertising and travel information to its online and printed boarding passes.

There are five spots for ads on the boarding pass, including an in-house ad. US Airways currently advertises its airport clubs. The ads are sold by an outside company, Sojern Inc., which shares the revenue with US Airways.

The airline would not disclose the potential annual revenue from the ads, but said it's 30% to 40% more than it receives from its tray-table advertising, according to The Arizona Republic.

Delta was the first major carrier to start selling ads on computer-printed boarding passes in 2008. --Tanya Irwin