• March 30, 2010

Natural/organics product maker The Hain Celestial Group, Inc. has announced that it will be a sponsor for season five of the "Everyday Food" television series on PBS.

The half-hour series, produced by PBS's Washington, D.C.-based WETA, airs weekly on various PBS channels and focuses on offering viewers "simple, delicious, healthy" solutions for every day meals.

Hain will promote its Imagine Natural Creations line of natural and organic broth, soup, stock and gravy products, its Arrowhead Mills line of flours, grains and baking mixes, and its Spectrum Organics natural and organic culinary oils, vinegars, condiments and butter substitutes. Hain has also provided the producers with "expertise from its own culinary and research teams," according to the company.

Hain is also a sponsor for PBS's Sesame Workshop and its "Healthy Habits for Life Initiative."--Karlene Lukovitz