Angara, a provider of hosted marketing optimization applications, has announced the availability of Angara Marketing Optimization Suite 2.0. Through the marriage of the proven capabilities of
traditional direct marketing techniques with innovative web technology, Angara Marketing Optimization Suite enables marketers to improve the profitability of their online marketing initiatives,
including banner advertising, email marketing campaigns, and website content targeting. Angara Marketing Optimization Suite 2.0 enables the online marketer to plan, act, and analyze their marketing
initiatives across multiple online touchpoints. The suite leverages Angara MarketBASE, an online database of anonymous demographic, geographic and behavioral profiles on over 100 million Internet
browsers.
