Vanessa Fox tells marketers how to keep local businesses visible on the Web and in map search results. She explains how restaurants have an opportunity to gain support, not only from local residents
in a community, but also vacationing consumers just passing through town. More than 90% of the people who use online services rely on search engines to find information.
Fox provides tips on
getting local businesses found, remaining at the top of search queries, and ensuring Web sites are search-friendly.
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