Reebok ZigTech Ads Running In iPhone, Android Apps

  • April 12, 2010

Reebok has launched new mobile ads in iPhone and Android-based applications as part of a broader digital campaign for its new ZigTech shoes. Carrying the tagline "The Energy Drink for Your Feet," the ads distributed via mobile ad network AdMob include videos, photos and a store locator, among other features.

The effort is aimed the male 18-34 demographic and will appear in apps in the sports, news and music categories. The ZigTech ads are the first rich media ads AdMob has run inside Android apps. Carat is handling the ZigTech campaign for Reebok that will run through May 20. Reebok last year launched an iPhone allowing users in the U.S. and UK to customize a pair of shoes. --Mark Walsh

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