• April 13, 2010

Mobile ad network inMobi has begun providing publishers more detailed analytics including the ability to view performance by country, manufacturer and handset. The new reporting capability is meant to complement inMobi's improved dashboard, filtering functionality and new ad review center.

The company based in India, with offices in San Francisco and London, also announced hiring former comScore executive James Lambertini as vice president of global research and marketing. Earlier this year, inMobi brought on Google and Yahoo veteran Rob Jonas to lead the company's expansion in Europe after establishing footprints in Asia and Africa. Worldwide, inMobi serves 7.5 billion impressions a month. --Mark Walsh